Our Pillars

People, technology, improvement.

We are a Brazilian company focused on innovation in glass and protection. Consolidated in the automotive armour segment since 2009, we carry out studies, develop products and perfect processes continuously guided by a culture of innovation.

Who we are

An innovation company

SER-Company always innovates. That's why our technology is guaranteed for 10 years. Quality and performance are recognized. In the armouring segment, we have products validated by automakers and recognized by the main armouring companies in the market, with certification and homologation at the most relevant national and international institutes"

Car Models Developed

Years of Experience

Customers with our Products


Our way of BEING



We work tirelessly to innovate through products that benefit and protect people's lives.

Technology and Improvement

We use technology to improve products, processes and environments, reflecting a genuine commitment to quality and innovation.


We work for a sustainable era. We use durable raw materials that save resources and optimize the useful life of goods and equipment.

Trust and Transparency

We trust in our ability to innovate, in creativity to transform reality and in overcoming challenges through an unwavering belief in best practices.



"Offering innovation in glass and protection through the improvement of processes, products, services, technologies and concepts that contribute to quality and sustainability in the markets where we operate."


“BE (SER) an expressive part of a changing market that appropriates technology to offer quality through the culture of innovation, for the benefit of people's lives.”


“SERIOUSNESS, ETHICS AND RESPECT originated the name of our company. SER is what we are. And we are committed to the work based on these values. And that commitment is in everything we do. It is our essence. ”
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